What are Backlinks? How Do Backlinks Work And Their Importance
The SEO industry is constantly evolving and changes at an extreme pace every year. And marketers develop their strategies and shift their focus to different steps.
Obtaining backlinks across authoritative sites or in web directories remains an essential strategy in search engine optimization in all ways.
So what is a Backlink? How do they work, and why are they so important when it comes to search engine optimization? To get the answer to all these questions, read on further and then use this tool in the most efficient way.
What are Backlinks?
A backlink is simply a link that links one website to another website.
Different search engines like Google uses backlink as a ranking signal because when a website links it to another, it means the content is noteworthy.
All the high-quality backlinks help increase a site's ranking position and visibility in search engine optimization results.
Backlinks are also referred to as incoming or inbound links as they make a connection through external websites. Whenever a backlink occurs, it is like receiving a vote for the web page.
The more votes you get, the more positive the effect on your website.
How Do Backlinks Work?
Backlinks play a significant role in search engine algorithms and overall strategy for growing your website traffic. And the easiest way to think of backlinks would be conversations among the websites.
Backlinks between websites work like trust signals, and linking a website passes a value to the website it links to, also known as page rank.
For example: If A writes a fascinating article about a sports event and another blogger, B links to that particular article while sharing her perspective. If the other blogger B writes about the topic, which is very well-known on other online magazine sites, this will create a backlink to A's post. As an online magazine is a popular site, many other sites will also link to B's article. This will increase the online magazine site's authority, and A's article will also get essential backlinks from a well-known site.
What is the importance of Backlinks?
Backlinks are essential for search engine optimization because they send signals to google that another resource finds your content valuable enough to link it within their content.
As a website earns additional backlinks, search engines will infer that this website contains the content worth ranking well on the SERPs.
As links are significant signals used by search engines to determine page rankings, we now know that increasing the number of top-quality content links increases your chances of ranking well.
In addition to this, there are many other benefits of backlinks that are worth consideration.
Different Types of Backlinks
There are two types of backlinks: follow and nofollow. Both of the backlinks give different signals to google. Both dofollow and nofollow links play a significant role in how the internet works.
Dofollow backlinks are the default links that pass value between different pages.
To create a dofollow link, you don't have to change the link, or you don't need to add any additional attributes. These do not have the nofollow attribute.
A dofollow link is a way of google determining that the page you are linking deserves value and deserves to rank higher.
This kind of backlink can help improve your search engine rankings.
With the nofollow attribute, nofollow backlinks are slightly different.
This type of backlink requires you to make specific changes in the HTML code where the link has been placed, and this is why it is a bit hard to create.
To create a nofollow link, you need to add the rel=”nofollow" attribute to the 'a' tag in a link.
They were created with a motive to combat or limit content spam. When google visits a page, they scan the code.
And if they find a link with a nofollow attribute, they decide to treat the website by not giving them the PageRank value to the linked page. In literal words, this backlink tells search engines to ignore a link and don't pass any value from one site to another.
How To Get Backlinks For Your Website?
Building backlinks for a particular site takes a lot of time and effort. But through these simple ways, you can start building quality and positive backlinks for your website.
- Add links to the site, especially on the social media profiles.
- Conduct google research for posts that are already in top search results and then improve and expand it.
- Create posts like "how-to," "why" posts, or posts with embedded videos or infographics. These types of content formats gain more backlinks than ordinary posts.
- Write ultimate guide related ports, which contains several thousand words, and cover every angle of the topic.
- Write guest posts on different blogs and websites.
- Reach out to your niche or subject's different influences and tell them about the articles on your website they would like to link to.
- Interact or interview different influencers of your industry and send them links that will be linked back to your site.
Getting unique and authoritative links is very important for higher ranking in SERPs and improving search engine optimization. Especially when it comes to google's evaluation of links, they focus on quality links, not quantity.
So it's essential to start working on good link-building strategies to improve your website's search visibility.