Search Engine Optimization
SEO (Search Engine Optimization) is a term widely used by digital marketers, content writers, and website developers. If you are reading this article, then you must hear about this term before.
However, if you have no idea about SEO, then this beginner guide for you. In this article, we will explain to you what SEO is, how does it work, and three basic types of SEO. So read this article till the end.
What is SEO?
SEO stands for Search Engine Optimization. It is the process of improving site visibility in the search results for relevant searches.
So a site can attract the targeted traffic from the search engine's organic ranking. The main benefit of SEO and ranking on a specific keyword is that you can get free traffic to your site every month.
Moreover, the higher be your search visibility easier it is to attract potential customers. Some most common task includes in the SEO process are:
- Creating Quality Content
- Optimizing Content for Targeted Keywords
- Building Backlinks
How Does SEO Work?
Search engines like Google, Bing, and Yahoo use crawlers, or we can say bots, crawl the pages on the web and collect the information of those pages to index them.
After indexing them, search engines use different search algorithms and ranking signals to decide the rank of pages in the search results for every search query.
By doing the SEO of our site, we show search engines that our content is the best, and it needs to be shown at the top.
Every search engine has the same goal they want to show the best, most relevant results to their users. By doing the SEO, we ensure that the search engine sees our site as the best result for a person's search.
3 Types of SEO
SEO is a very vast topic, and to attract organic traffic from the search engine, you need to know about everything. But below, we have discussed three main types of SEO that you, as a beginner, should know.
It is related to the content present on your website. It needs to be done with the page itself to make it friendlier for search engines and users.
Although the search engine looks at the website as a whole, ranking is decided on a page-level basis. So it is essential to optimize every page of the website
On-Page SEO includes the following things
Optimizing page title is essential because they are shown in the search results. So a page title needs to be interesting that encourage users to click on it.
Moreover, the page title should also provide search engine bots to clue what the page content is all about.
Heading Tags Optimization
You should make sure that your page has only one H1 tag, which is your title that appears at the top of your page.
Apart from the H1 heading, your page needs to have a subheading. So for that purpose, you can make use of H2 and H3 tags.
The images that you will use on your website need to be properly SEO optimized. Otherwise, it might get difficult for search engines what the images represent. You need to optimized filename, file size and add ALT text to do image SEO.
Don't just publish your page. Do proper formatting of the text and images so it will increase the overall beauty of the content. Although it is not much beneficial for search engines, it is essential for your website visitors.
As its name suggests, technical SEO is all about technical aspects, or we can non-content elements of your website that affect the site ranking.
Technical SEO improves the site's readability and enhances user experience. But the primary goal of Technical SEO is to make sure that the search engine can crawl and index the website without any problem.
Technical SEO includes the following things
- Creating an XML sitemap of the site.
- Add site to search console and submit the sitemap.
- Optimize the robots.txt file to ensure the search engine can properly access your site.
- Find and fix crawl errors using coverage report.
- Optimize URL structure and site structure.
- Use an SEO Friendly and User-Friendly website design.
- Decrease the load time of the website.
Off-Page SEO is all about strengthening and influencing your site relations with the other sites. It is all about the promotion of your site.
In the above two parts, we only deal with our website. But in Off-Page we need to promote our website using other mediums.
Off-Page SEO includes the following two things
It is the process of getting SEO backlinks from other sites. It would help if you got links from high authority similar niche sites. These backlinks will increase the trust of search engines on your site and increase your website's authority.
Google ranks established brands high in search results because Google trusts them. So apart from building backlinks, you should also work on creating an online presence about your brand.
You can do this by encouraging conversation about your brand on different social media networks and forums. Search engine picks up these social media signals and improves your site ranking.
SEO is one of the essential things for every website. A properly SEO Optimized website ranks high in search results and even improves the user experience.
SEO is a very vast topic, but above, we tried to explain it to you quickly and straightforwardly as possible. If you found this article worth reading, don't forget to share this article on social media.